Manufacturer showrooms are full of products. Right? Well, not always. See how we creatively communicated the solutions focus of The Laminex Group Design showroom.
To generate increased foot traffic to The Laminex Group Design Showroom.
Renovating or building a new home is a time consuming and stressful experience. Consumers want solutions not products.
Solutions for kitchens, bathrooms and other aesthetic touch points that you can walk away with.
We created the line “It already feels like home” to showcase the sensational solutions available at The Laminex Group Design Showroom. The campaign idea was integrated through print advertising, a micro site and trade communications.
Visitor numbers on the rise.
The Social aspect of Sustainability is the great untapped opportunity. See how we worked with Australian Paper to leverage their social footprint.
Sustainability is seen by many corporate users of paper as a one dimensional environmental issue.
By raising awareness of the social footprint Australian Paper has, we created an ownerable point of difference.
Paper choices matter.
Show how Australian Paper is creating a tonne of value for all Australians ? how a simple thing like the choice of paper can make a big difference to Australia’s triple bottom line. The campaign idea was integrated through online (including a triple bottom line simulator) and printed mediums.
High levels of internal and external engagement.
Naming can be one of the hardest tasks set for an agency. See how we successfully re named MYI Freemans to Cerno.
MYI Freemans needed a new name to better reflect what they have and will become in the future.
Resolution and determination is at the heart of what they do every day.
Positive resolution is the purpose / reason for what they do.
Renamed and rebranded the business as CERNO (pronounced Sir-no) which was inspired by its Latin meaning which is to resolve and determine. The re brand encompassed a full style guide, website re design, build and advertising.
Successful re launch to both internal and external audiences.
Traditional effectiveness of dealership advertising has diminished. The internet has put the power into the consumer’s hands. See how we activated Ferntree Gully Holden HSW & Suzuki’s community involvement.
Advertising effectiveness of dealership advertising has almost diminished to nothing.
Stop shouting at people. Start engaging people with things they are interested in.
Become known for community good deeds.
Our solution was a full marketing solution. In fact advertising had little to do with it. We suggested that leveraging existing sponsorships of local community organisations would be a smart way to engage local customers. We activated them with a donation for every car sold given back to their club. The campaign has been executed across outdoor and through local community channels.
Driving our community launched.
